Looking at the game market, some of the most successful titles especially causal games such as Nintendogs (possibly the best selling game to date at 22 million sales) are bought by females; mainly teenagers. We therefore felt a casual Flash game designed around Lady Gaga might have the greatest market appeal.
The first concept is a dance/singing/fashion academy where the player would enrol; completing tasks in lessons or careers through minigames. It would be run by Lady Gaga and so all of the content would be themed around her. A story and non-player characters will give the user a motivation lacking from many casual games.
Experience, money and loot would be generated from completing jobs. RPG elements such as levelling up and improving player statistics could keep players coming back every day. Other concepts like a player character and property which the user could customise extensively and a wide variety of loot might make the game more appealing.
A number of multiplayer aspects could also be included, from gifting items and competing with friends.
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